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Dance Deewane’s third Season was one of the biggest shows for Colors post Covid. The mandate was to give the media an experience they have never had before. We saw an opportunity and a way to make the event more appealing and PR worthy. We thought: why not take it to the open seas? With ‘Waqt Ko Nachayenge, Dance Machayenge’ as its core philosophy, we curated the launch of this season resonating with the same Ethos with the theme ‘Dance ki Masti mai, lehron ki Kashti mai, Dance Deewane Machayenge’.

This was the first time an event of this nature has been attempted. The only way to conduct a live event on a floating ro-ro ferry and keep the audience seated with social distancing was to have an experienced crew and venue in place. This enabled us to give them an exciting experience, where they were seated on the open deck of the ship.

With a renewed energy, contestants from three generations performed on Stage with a Performance nothing short of a Carnival, dancing away everyone’s blues with a celebration like never before. Returning for the third season in succession was the fabulous Madhuri Dixit and ace choreographer Tushar Kalia while joining them on the panel for the first time was the dancer and choreographer par excellence Dharmesh Yelande and along with the very quirky and talented Host for the Season – Raghav Juyal who also shook their legs to the grand finale of the Carnival Act.

We ensured maximum PR outreach and created buzz for the show through this innovative and groundbreaking idea.




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