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AXIS BANK – PEDOMETER SAVINGS MANIA

AXIS BANK – PEDOMETER SAVINGS MANIA

One of India’s Largest Financial Institutions Axis Bank approached us to come up with a Tech based activation plan which can help them get new customers for their services that ranged from Credit Cards, Savings Accounts, Insurance, Loans, Travel, etc. We planned pedometer-based activation which competed attendees amongst themselves while playing games which tied back to their products like ‘who can save the most in a piggy bank, who can invest the most in MF’s, etc. The activation was an instant hit as families look forward to having a fun time together and our zone was the perfect place to have it. While the kids had fun in our zone, the parents were engaged by the Axis’s Sales team. The entire campaign was a massive success for the brand as it ended up scaling it nationally across all its key markets.

Total Engagements

220+ Residential Activations

Total Hot Leads

45000+

Conversion

Best known to guys at Axis, but we know it was great since we are their favorite now.

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