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COLORS – DANCE DEEWANE ABOARD RO-RO

COLORS – DANCE DEEWANE ABOARD RO-RO

Dance Deewane’s third Season was one of the biggest shows for Colors post Covid. The mandate was to give the media an experience they have never had before. We saw an opportunity and a way to make the event more appealing and PR worthy. We thought: why not take it to the open seas? This was the first time an event of this nature has been attempted. The only way to conduct a live event on a floating ro-ro ferry and keep the audience seated with social distancing was to have an experienced crew and venue in place. This enabled us to give them an exciting experience complete with Performances by Madhuri Dixit, Tushar Kalia, Dharmesh Yelande and Raghav Juyal, where the audience were seated on the open deck of the ship. We ensured maximum PR outreach and created buzz for the show through this innovative and groundbreaking idea.

Press Coverage

120+ Media Houses

Event Novelty

First ever event on Mumbai’s Iconic Ro-Ro M2M Ferry

PR Reach

10 million+

Date:

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