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COLORS – DANCE WITH NORA

Colors - Dance with nora

Dance Deewane Jr. is one of the biggest Dance Reality Shows in the country and to create buzz and excitement for the show we were tasked with the mandate of creating a never seen before audience interaction. We used Augmented reality and created a campaign wherein Audience got to enter a dance face-off with Nora Fatehi on her hit numbers across different cities in India. A Nora Fatehi challenging audiences across major malls in India to dance face off wherein she was seen besides them in the Mall was a major crowd puller. The entire content was gamified where the contender got to choose the song which they want to challenge Nora to. All participants were also given their performance video immediately through a QR code which they can use for Social Media.

Impact:

18K

On Ground Reach:

5 Lac+

Online Reach:

1 Million+

Interaction with Kids:

100%

Date:

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