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JACK&JONES – DON’T HOLD BACK

JACK & JONES – DON’T HOLD BACK

The city of Pune was hosting one of the bigger Superbike festivals in the country where passionate superbike owners from the across the region came together to a 3-day biking extravaganza filled with glamour and testosterone. JACK&JONES challenged us to create a unique visual extravaganza that can stand out despite all the roaring and flashing superbikes around. The light bulb moment hit that why not create a huge mountain made entirely of actual J&J denims where the audience could climb and take a bird’s eye view of the entire festival as well get themselves clicked with cameras mounted on top of the unit. The installation was a hit from day one drawing the adrenaline pumped crowd in big numbers where they interacted with our host for some fun games and ended up winning JACK&JONES products

Event Attendees :

400000+

Brand Engagement :

50000+

Denim’s Distributed :

4000+

Date:

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