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ZEE TV – WORLD RECORD FOR FAN SOURCED 360 DEGREE DANCE VIDEO MOSAIC

ZEE TV - WORLD RECORD FOR FAN SOURCED 360 DEGREE DANCE VIDEO MOSAIC

ZEE TVs DID Li’l Champs is one of the top kids’ reality shows in the country, to promote the launch of its latest season the channel wanted to explore an activation which gets maximum kids’ interaction while having a social media shareability mechanism. We conceptualized a 3-day engagement activation at Mumbai’s Carter Road Promenade which involved setting a world record of “Fan Sourced 360 Degree Dance Video Mosaic”. We Installed ten 360 Degree Video Capture Devices where we invited kids and their families to grove to a 360 Degree Video and record their clips. While these recordings were instantly shared with the participants in the form of a Branded GIF, these videos also instantly became part of a Mosaic which was visible on a giant LED screen at the venue. Over a period of 3 days, we recorded over 1500+ videos which was a World Record for its kind. Bollywood’s Sweetheart Ms. Sonali Bendre was the last participant to record her video at the activation thus completing the 1500th video and setting the record. She was gratified with the Certificate and Medal by the International Books of Record which was covered by both print and electronic media.

Impact

1500+ Direct Engagement

Eyeballs

50000+ On ground

Social Media Reach

500000+

Press Coverage

10 million+

Date:

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