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ZEE TV – WORLD RECORD FOR THE ‘TALLEST FAN PHOTO INSTALLATION’

ZEE TV - WORLD RECORD FOR THE ‘TALLEST FAN PHOTO INSTALLATION’

On 10th August 2021, All IN Events and ZEE TV began this journey of World Records with a three-day activity on the Carter Road Promenade in Bandra, Mumbai where the larger-than-life cut-out of Salman Khan’s silhouette in his Radhe avatar was installed and was made available for selfies by Salman Khan's fans across India. With fans posting their selfies using #BhaiKoSalaam and tagging the channel on their respective social media posts, the activity witnessed an overwhelming response within a matter of hours from its announcement. With thousands of color-coded images of 'Salman Khan Ke Sabse Bade Fans', a mammoth 32 ft x 20 ft fan-sourced mosaic of Radhe was created, making a spectacular entry into the International Book of Records as the 'Tallest Fan Photo Installation’. With the last set of photos making their way onto the mosaic on the day of the TV Premier. In addition to PR coverage, it was a perfect mix of entertainment and intrigue for the telecast of the world television premiere of Radhe: Your Most Wanted Bhai, which made it an ideal family viewing experience on Independence Day at noon on Zee TV.

Eyeballs

80000+ direct engagement

Achievement

World Record in association with International Book of World Records

Salaams received

22000+

Date:

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