Lamborghini · Activations
Ten Bulls to Udaipur
At dawn in Ahmedabad, ten Lamborghinis lined the flag-off, engines idling before the highway opened up.
About
Lamborghini's Bullrun is a ritual for the people who own its cars. For the western India chapter, the marque wanted its customers taken from Ahmedabad to Udaipur and back — a convoy, a gala under the Udaipur night, an overnight stay, then the run home. The cars would drive themselves; everything around them had to be invisible.
It began with the meet and greet in Ahmedabad and the flag-off, then held its shape across every kilometre to Udaipur. Fuel stops, route timing, the gala waiting at the far end, beds for the night, the return leg the next morning — all of it choreographed so the owners noticed only the road. Ten engines, one line on the highway, and nothing between the driver and the drive.
Highlights — Ten Lamborghinis ran Ahmedabad to Udaipur and back, and the only thing anyone remembered was the road.
Features
- Experiential
- Drive Event
