Vertiv · Exhibitions
Vertiv At The AI Impact Summit
India's first AI Impact Summit drew the world's chief executives, and Vertiv needed a floor that could hold their attention.
About
The summit was landing in India for the first time, and the room would fill with global leadership — Vertiv's own CEO among them. The stand couldn't read as a regional edition. It had to carry the same weight as anything the company put on a floor in any other country, and it had to introduce the SmartRun range to India in the same breath.
We built a space engineered to pull executives in rather than past — the latest product line staged to be walked through, SmartRun making its first Indian appearance at eye level. When the CEO arrived, the booth answered to the standard he'd have expected anywhere. The leadership's read on it came back the way we wanted it to.
Highlights — SmartRun made its India debut on a stand the global leadership signed off on.
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