ZEE TV – MUSIC KI PATHSHALA ON WHEELS
ZEE TV - MUSIC KI PATHSHALA ON WHEELS
Like Every year since 2019, we were entrusted with coming with a marketing campaign for ZEE TV’s tentpole property SAREGAMAPA LIL ’Champs. Since this year’s central theme of the show was ‘Back to School’ we came up with the idea of converting a bus into a Music ki Pathshala on wheels that could give the kids an exposure to the world of music. A double decker Bus was completely dismantled of its seatings and the lower level was changed into a music school where the kids were taught the basics of playing instruments like Tabla, Guitar, Drum Sets, Harmonium, etc. The upper level was a performance area where the kids could get the feel of performing on a concert stage in front of hundreds of audiences through a karaoke setup. The icing on the cake was Anu Malik appearing in his AR Avatar next to the kid post their performances and congratulating them in his trademark style.
Active Engagements
65000+
Eyeballs for the Campaign
4 million+
Kid’s Performances
1500+
Date:
March 5, 2023
