Like Every year since 2019, we were entrusted with coming with a marketing campaign for ZEE TV’s tentpole property SAREGAMAPA LIL ’Champs. Since this year’s central theme of the show was ‘Back to School’ we came up with the idea of converting a bus into a Music ki Pathshala on wheels that could give the kids an exposure to the world of music. A double decker Bus was completely dismantled of its seatings and the lower level was changed into a music school where the kids were taught the basics of playing instruments like Tabla, Guitar, Drum Sets, Harmonium, etc. The upper level was a performance area where the kids could get the feel of performing on a concert stage in front of hundreds of audiences through a karaoke setup. The icing on the cake was Anu Malik appearing in his AR Avatar next to the kid post their performances and congratulating them in his trademark style.