Mindspace Leaves a Mark

Sustainability tends to live in reports and targets. Mindspace wanted it under people's feet instead—a single everyday act that anyone in the community could do, and that would visibly add up to something bigger. The ask was to turn one footstep into both an image and a pledge.

A canvas thirty-two feet by forty-eight lay open on the ground at Mindspace Airoli West, its branches drawn bare and waiting. People crossed it in colour, and each step pressed a leaf into place—until the thing was no longer a tree but a crowd. Over 2,400 footprints filled the branches, and every one of them tripped a second action: a piece of plastic pledged, around 40 kg pulled from the waste stream, roughly 2,400 bottles recovered. The ET DigiPlus Awards 2026 returned a Silver for Best in Experiential Marketing.

Highlights — Over 2,400 footprints, about 40 kg of plastic recovered, and a Silver at the ET DigiPlus Awards 2026 for Best in Experiential Marketing.