Taj - Unveiled In Fire

ZEE5 was launching TAJ, its first mega period drama, and wanted the reveal to happen twice over. First a public spectacle for press and fans, out where the city could gather. Then a private screening for cast, media and industry, staged in a setting worthy of the series. Two moods, two rooms — one open to Mumbai, one closed to everyone but the people who made it.

The unveil unit was a larger-than-life TAJ logo rigged with a custom fire mechanism, built to ignite on a single trigger. Because it burned in the open, the country's top pyrotechnics and SFX crews engineered the sequence around public safety before anything else. When the spark caught, the promenade lit up in front of the crowd. The screening then moved to Taj Land's End, where the evening — down to the cast entries — took its cues from the grandeur of the series itself.

Highlights — Every major media house on the ground, roughly 2,500 in the crowd, and over 10 million digital impressions.