Activations — India → worldwide
Brand activations the public can walk into.
Roadshows, installations, record attempts and street-level launches — campaigns built to be met in person and shared long after.
An activation earns its budget twice: once with the people who walk up to it, and again with everyone who sees it afterwards. all in events designs experiential campaigns for both — physical, specific, and built to travel beyond the site.
Recent work includes a denim-wrapped pickup towing a rotating mannequin capsule through Mumbai’s malls and streets for PEPE Jeans, and the Lamborghini Bullrun — a ten-car customer convoy from Ahmedabad to Udaipur and back.
Installations, roadshows and record attempts are planned with the rigour of a stage show, anywhere in the country. The studio holds six world records.
Activations — formats
01–06Roadshows & mobile activations
A brand on wheels — rigs, trucks and capsules that take the product to the street.
Installations
Structures built to be walked around, stepped into and photographed.
Mall & retail activations
Footfall turned into trial, in the places people already shop.
World-record campaigns
Attempts planned around the rules, the crowd and the headline.
Customer drives & experiences
Owners and prospects taken out of the showroom and onto the road.
AR & interactive layers
AR, generative and AI-driven interaction built into the activation, not bolted on beside it.
Selected activations
02 projectsHave a moment in mind?
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